【产品设计】交互设计的应用
交互方式给功能扩展插上了双翼。
人机(人与手机屏幕)交互方式简单的分为:单击、双击、长按、左右上下滑动。功能设计中,交互与内容交叉组合,会给用户带来意想不到的惊喜,从而解决用户的需求,引发一系列的化学反应,从而完成目标。
产品相关人员在通过各种方法验证用户的真实的需求后,产品经理的处置方式有三个:
1.置之不理;
2.添加新功能,增加新按钮;
选择方式二,那么问题就来了,版本迭代到最后,整个产品平行空间内容变的冗杂笨重,致使用户选择更多,分类不清。用户在选择的时候,焦虑也随之增加(尤其多在户外使用的产品,心情受天气的影响)。
我认为满足用户需求的方式是交互组合(流程),譬如华为手机敲打屏幕两下截屏;苹果手机在待机时,敲两下/屏幕反转朝上,唤醒屏幕等等,通过交互解决了繁琐的问题。在路径中寻找解决方案,通过不同的操作方式来甄别,以三维思想来展示,增加产品操作容错率,交互设计是行之有效的办法。
想想以下的场景:您的用户打开产品页面,映入眼帘的是智能推荐的信息,用户点击多个入口之后,进入详情页发现被推荐的内容不是自己喜欢的,每点击一次进入就需要点击一次退出,屏幕大的话,验证错误的时间会指数增加。
根据《极光大数据:2019年Q1移动互联网行业数据研究报告》显示,2019年Q1人均安装app有52个,数据间接的说明了并不是你自家产品在给用户输送焦虑,而是52款,负强化给人的是根深蒂固的,在一次没有找到需要的信息,就可能永远丢失。如何降低因期望而丢失用户的事件?
站在交互的角度上,以流程信息为导向,以减少用户期望值为目的,以轻打扰方式,在入口和出口中总结了两个设计法:
一:能在一个页面操作选择的步骤尽量不要弹出新页面,满足总分总的分类布局,;
目前我认为应用设计进入的轻打扰时代,用户点击按钮之后,页面不会被完全覆盖,局部交互,我这里称作为半全局弹窗,以遵循费茨定律(TIME=a+b log2(D/W+1),考虑到目前硬件屏幕的大小,快速完成用户验证流程:点击进入-查看内容-退出/点击进入,用户往复验证。
譬如腾讯动漫的轻弹窗设计(弹出新页面,不会完全覆盖前一个页面的行为)是一个不错的选择, 点击入口页面,往上弹80%的详情页,用户往上滑动就进入完整的详情页,往下操作就推出,来走自由,看完不合适即推出。优酷app,长按列表页面,进入内容的详细视频简介页面,帮用户大体了解整个视频集的内容,告诉用户,内容很精彩,要继续往下看。还有腾讯QQ,用户截图之后,直接弹出用户列表,快速分享给本应用的好友,减少了步骤,
为了方便用户取舍,会把后一个步骤的操作,提到一个页面,把更多的选择留给用户。
二:多一次机会,停留片刻,不完全退出。
逻辑学中选择性直觉讲到人们会选择行地去感知那些他们所期望和愿意看到的事物。用户点击进入详情页,粗略看一下,发现没有自己想要的内容,手先按退出按钮。但是根据墨菲定律和楞次定律,越小的概率越有机会发生,做某件事情的时候,总会有一个阻力,阻止你去做出改变。所以当用户点击退出按钮的片刻间,可能就看到自己需要的消息,但由于手速太快,退出了详情页,用户需要再次点击入口进入,那么就会需要重新获取数据,加入网速不好的话,是很耽误时间的。譬如国外视频网站Yotube应用,直接取消了直接退出的按钮,退出视频播放需要两个步骤,整个页面顶部往下拖动,进入最小化列表播放悬浮在底部,之后往下拖动列表,就可以完全退出视频,这样既可以给用户多一次机会,也方便用户去寻找下一个内容。
还有很多有趣交互,譬如Messenger中点赞功能,长按,赞的图标会放大,至到最大值为止。感情的共鸣,始于先行的动作。
交互设计提供用户期待和预想不到的便利,更延伸了应用的空间,容下了更多的内容。
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