产品需求分析之理论支持
in 产品设计 with 133 comments

产品需求分析之理论支持

in 产品设计 with 133 comments

站在巨人的肩膀上,才能看得更远。我个人认为如何通过当下的趋势预判到未来的变化,是产品需求分析的终极目的。
产品的发明是解决社会群体的已知或未知的需求,在二八中八分人群,封建社会主要解决的是衣食住行,伴随近几年自我认知和科学技术的提升,解放劳动力,人的欲望和需求也发生了变化,俗话说:饱暖思“淫欲”,饥寒起盗心。
如何洞察到未来的趋势,一言概之就是学习,古人云:吾生也有涯,而知也无涯,以有涯随无涯,殆己!如何学习,学习什么,是值得去思考的,我想从我学习后的体验描述一些学科对我个人判断的帮助。
历史.jpg

历史学

首先需要认可这一个观点:人是可以被预知的,星座学、占卜算命等是实证科学的结果。《旧唐书·魏徵传》:“夫以铜为镜,可以正衣冠;以史为镜,可以知兴替;以人为镜,可以明得失。” 历史人物传记讲述一个人的生平,总结的是更多人物的经验,避免犯同样的错误,在不同的故事中,了解人物当前的社会环境后,去看一下他们的判断、做了如何抉择,对事情的选择之后,产生了什么样的结果,当我在现实生活中遇到同样的事情的时候,需要采取何种选择,已达到最优的效果,譬如三十六级,原典:六六三十六,数中有术,术中有数。阴阳燮理,机在其中。机不可设,设则不中。必定会增加决策的准确性!
数学.jpg

经济学

经济学说交易使社会不断的发展,使生活更美好。了解到货币的流动,货币的走向会影响到哪些行业的发展,对世界哪些影响,关系到哪些的产业链,如果可以快速的认知到,找寻利益链的路径,感知机遇与危险,快速布局。譬如:通货膨胀的原因,去杠杆时候所带来的压力等等

逻辑学

中国文化博大精深,混淆概念、答非所问、双重标准等错误逻辑时刻发生在周围,在判断和思考之中,需要我理性的思考,知其然知其所以然,每一个结论并非都需要足够的论证和论据,但必须要确保答案都是自洽的。
心理学、社会学、人类学给了我另一个思考维度,运营中的同理心,帮助我了解用户群体特性的形成原因和本质,顺应群体的需求,避免触碰到用户的敏感部分。譬如:峰终效应,首因效应等。

其他

统计学、数学、物理学通过严谨的数据进行判断,并能够为功能性问题提供简约的解决方案!譬如:双缝干涉实验、薛定谔的猫等等

需求来于群体去往群体,通过对群体和社会的现在/过往的观察归纳,依次发展,推衍其未来的行为。了解整个社会状态,观察群体的目标、行为、观点。归纳生活细节和环境给人带来的心理的变化。之后往好处发展还是往坏处发展,为什么会发生这样的变化,会不会由坏变好,由好变坏。
发现新的需求需要对整个“社会供应链”的流程仔细审查,每个步骤是否合理,是否需要增加一个新的步骤,添加另一个步骤来辅助这个主流程已达到目标

注释

人:相似习惯的人组成的群体

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