关于产品设计的思维方式
in 产品设计 with 62 comments

关于产品设计的思维方式

in 产品设计 with 62 comments

完整的产品需要严谨的思路,有大的视角,要求每个环节的深入思考、逻辑脉络和线路清晰,需要考虑一条数据从诞生到多种“灭亡”方式的过程。
在产品设计初期,重点考虑的是需求,在满足需求的基础上如何设计出好用、易用的产品。用一句甲方的要求来描述就是功能多且简单好用。其中考虑的元素会涉及到页面的布局、样式、颜色等等。我们本篇的文档不是对所见的内容进行描述,而是更深一步的讲解设计的思想和思路。在设计中,有一个总体的原则,数据的闭环、严谨。
从数据的定义开始,使用程序员对数据库设计的思想,对每个字段的规则限制,字段的长度、小数位数、默认值、验证规则、验证文本、是否为必填、是否允许为空、对其方式等需要做严格的说明。当前大部分的产品使用的是开源的插件或组件库,整体样式统一,譬如输入、错误、单选、多选等,对于小厂,产品开发时似乎成了约定俗成的交互,好处是开发更加简便,但是对于产品经理来说,往往会缺少了这一步骤的思考,导致产品的逻辑不顺畅,从而导致产生多余的开发量,产品需要有一份严格的定义文档,结合实际的使用场景,把每个状态和交互形式进行展示。其中验证反馈是重要的环节,产品大部分的逻辑都在次体现,譬如选项,输入、输入等交叉入口的选择,正如黑格尔所说:真正的悲剧不是产生在善恶之间,而是出自两难之间,是两种合理性的碰撞。步骤流程如何持续是一个持续的过程,现实和逻辑的自洽可以增加用户使用的流畅度。
数据的产生及其计算方式,同比、环比、平均值等一些列的数据展示方式都必须有公式支撑,确定因变量和自变量,进行加减乘除的运算,万物皆可计算,如何去赋予其实际的意义和准确性需要去做验证是一个问题,不是每个数据都是凭空而来,需要列出其中的计算方式,把不同的维度进行罗列,然后进行加权调优,找到合适的方式展示能够提供正确数据的那一个,需要找到数据的共有内容,这样既简化了代码也易于扩展。
最后产品设计需要引进更多的的思维方式,包括博弈、边际、类比、相交、漏斗、楞次、栈、队列、CPU的数据处理、引脚、打包、拆分、TCP/IP、MAC、接口、面向对象、事务、先进先出、先进后出、哨兵、主键等等,这些内容是无形的,并非刻意而为之,仅仅为解决问题提供了思路。
逻辑清晰是一款产品设计的的必要条件,否则出现条条大道通罗马,条条大道死胡同。

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